Taste & emotions
Our flavours are designed to awaken your senses and evoke intense emotions, bringing a unique and memorable dimension to every tasting experience.
Our expertise
We create unique flavours by emphasizing quality, authenticity, and adaptability to your specific needs. We remain competitive in all markets.
Tailor-made flavours
We offer a wide range of flavour solutions. Our flavourists collaborate closely with you to customize the products to your preferences.
Innovative solutions
Our flavours are developed to provide innovative and tailored solutions for every application.
Quality & authenticity
Our commitment to excellence is reflected in our rigorous selection of raw materials. At Idearom, consumer health and environmental respect are top priorities.
The team
Our dynamic and passionate team develops custom flavours. With unique expertise, we create authentic tastes to enhance your culinary creations.
Meet David, our flavour guru with 25 years of experience. He’s a master of vanilla, red fruit, and caramel flavours.
With a background in sports nutrition, he transforms functional ingredients—often bitter and unpleasant—into delightful treats. David’s passion for taste shines through in every creation.
When he’s not in the lab, you’ll find him enjoying sports, traveling, and indulging in his love for chocolate.
With over 25 years of expertise in natural food ingredients and flavours, Alain has made a significant impact on both French and international markets.
In 2016, driven by his entrepreneurial spirit, Alain founded Idearom. His passion for the flavour industry and timely opportunities brought the company to life.
By 2018, Idearom established a 200 m² workshop and expanded rapidly into North Africa. Despite the pandemic’s challenges, the company continued growing into sub-Saharan Africa and, in 2020, moved to a 600 m² facility in Montfort-le-Gesnois.
In 2024, Idearom reached a new milestone by expanding the team, boosting its development capacity. Alain, our passionate visionary, continues to lead Idearom towards new horizons.
With 27 years in the flavour and perfume industry, Louis is the epitome of French expertise and is globally recognized.
His dedication to quality raw ingredients has earned him strong ties with industry leaders.
With a curious and sociable nature, he’s deeply passionate about entrepreneurship and champions environmentally friendly products.
Chloé Simond, food marketing specialist with nearly 10 years of experience, has worked with various flavour houses across Europe, Canada, and the United States. Always attuned to food trends, she advises and supports customers in developing new flavour projects.
Chloe loves combining her marketing expertise with the skills of flavourists to create custom flavours, envision unique flavour collections, and anticipate the evolving needs of the dynamic food market.
Our creativity has no limit.
We create flavours for all kind of applications.
Our values
Customization is in our DNA
Identifying your ideas, translating them into flavour notes, and pushing boundaries: this is the creative strength of our team. Each of our flavours is unique and tailored to your specific needs.
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We care about our planet
We are committed to preserving our environment by using sustainable practices. Every decision is made with environmental consciousness to protect our planet and secure a better future.
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We are trendsetters
Our team, connected with diverse markets, anticipates trends to create innovative flavours. Our marketing and sales teams collaborate closely with our flavourists to deliver the innovative products of tomorrow.
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Our customers first
The relationships we maintain with our customers are based on passion, trust, and transparency. We pay close attention to everyone’s needs and take pride in keeping our commitments.
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